Job Description

Job Title: Content Marketing Manager

Location: Phoenix, AZ

Department: Marketing

Reports To: Director of Marketing

Employment Type: Full-Time

About Us:

RPG Brands is the parent company of Modern Flames Electric Fireplaces, Grand Canyon Gas Logs, Wildfire Outdoor Living, and Summit Open Luxury Fireplaces. Based in Phoenix, AZ, we are a family-owned company that combines traditional craftsmanship with cutting-edge technology to consistently deliver award-winning electric fireplaces, innovative gas logs, stylish outdoor kitchen products, and modern open hearth fireplaces.

Position Overview:

The Content Marketing Manager will play a critical role in shaping and executing the content strategy across four brands under the RPG Brands umbrella. This role requires someone who thrives in a fast-paced environment, is adept at managing multiple priorities, and can pivot effortlessly across diverse tones and product categories.

This is not a people-management role, but it is highly strategic and collaborative. You will own all aspects of content development, from concept through execution, with a strong focus on brand messaging, product storytelling, and campaign alignment. This role is ideal for someone who loves writing, planning, and storytelling just as much as they enjoy cross-functional teamwork and results-driven marketing.

Key Responsibilities:

Content Strategy & Planning

• Develop and maintain multiple concurrent content calendars aligned to marketing goals across four distinct brands.
• Plan integrated content strategies that support brand awareness, customer education, and
• Lead content planning for key marketing campaigns, seasonal initiatives, and product launches.

Messaging Ownership

• Own and evolve the brand voice and messaging architecture for each RPG brand.
• Write and refine product copy, positioning statements, and benefit-driven messaging that resonates with target audiences.
• Develop go-to-market messaging and launch content for new products or services, including landing pages, promotional copy, and campaign narratives.

Content Creation & Execution

• Write, edit, and optimize a variety of content including:
• Blog posts
• Website pages
• Email campaigns
• Social media content
• Case studies and how-to guides
• E-commerce and product descriptions
• Ensure every piece of content supports brand voice, tone, and objectives.
• Collaborate with stakeholders across engineering, marketing, and customer support teams to source information and align messaging.

Collaboration & Creative Integration

• Work closely with the in-house multimedia designer to bring written content to life through video and visual assets.
• Coordinate with our external graphic design agency to ensure design and written messaging alignment.
• Support campaign execution by ensuring all copy is integrated seamlessly into design, layout, and user experience.

Analytics & Optimization

• Track the performance of content across platforms using analytics tools.
• Report on KPIs such as engagement, conversion rates, and SEO performance.
• Continuously optimize content based on performance insights and audience feedback.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 5+ years of experience in a content marketing role.
• Demonstrated success managing content strategy across multiple brands or product lines.
• Exceptional writing, editing, and storytelling skills, with a strong portfolio of published content.
• Strong understanding of SEO, web analytics, and digital marketing best practices.
• Proficiency in CMS platforms (e.g., WordPress, HubSpot), project management tools (e.g., Basecamp), and content collaboration platforms (e.g., Google Workspace, Notion).
• Experience launching and supporting product marketing campaigns.
• Strong attention to detail and ability to manage multiple projects simultaneously

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate team.
• Creative and collaborative work environment.

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