Educational Background Bachelor’s degree or above, with a preference for majors in marketing, business administration, international business, etc. Work experience in Mexico, strong brand awareness and aesthetic sense, successful experience in 0-1 brand layout and operation. Responsible for performance results and goal achievement. Ability to independently operate brands with product teams and back-office functional support. Work Experience Over 5 years of market brand management experience, familiar with FMCG, fashion, technology, or e-commerce industries; priority for those with 0-1 brand building or successful growth cases. Possess mature channel resources (e.g., Amazon, Mercado Libre, TikTok Shop, offline retail, etc.) and localized marketing experience. Core Competencies Deep insight into consumer psychology, skilled in cross-cultural content creation and communication. Proficient in data tools (e.g., Google Analytics, Tableau) and digital marketing methods (SEO/SEM, social media operations). Excellent business acumen and negotiation skills, capable of independently completing budget planning and ROI analysis. Fluent in English/Spanish, with experience in managing international teams. Market Analysis and Strategy Development Conduct in-depth analysis of market trends, competitive landscape, consumer behavior, and cultural differences in Mexico, and formulate long-term brand development strategies. Achieve localized brand positioning to create differentiated competitive advantages. Brand Operation and Growth Lead full-life cycle brand management, including product planning, pricing strategies, channel layout, and marketing campaign design. Develop GTM (Go-to-Market) strategies, coordinate new product launches, best-seller creation, and regional marketing campaigns. Optimize online and offline channel operations to enhance brand exposure, user stickiness, and conversion efficiency. Resource Integration and Team Collaboration Build and manage localized teams, coordinating resources between headquarters and regional markets (e.g., supply chain, design, digital teams). Expand and maintain partnerships with local KOLs, media, channel partners, and industry collaborators. Data-Driven Performance Achievement Monitor sales data, market feedback, and competitor dynamics, iterating operational strategies quickly to ensure GMV, market share, and profit targets are met. Establish a brand health evaluation system, regularly providing 复盘 reports (retrospective reports) and optimization suggestions. Cross-Cultural Communication Ensure brand tone and communication content align closely with local culture to avoid potential risks.
...an industry leader in voluntary insurance products that pay cash directly... ...you the duck? If so, theres a home, and a flourishing career for you at Aflac. Work Designation. Depending on your... ...meet your needs including medical, dental, and vision coverage, prescription...
...We're Hiring: Heavy Equipment Mechanic Location: New Jersey What Youll Do: Diagnose and repair heavy construction equipment (excavators, backhoes, bulldozers, etc.) Perform routine maintenance and inspections Maintain service records and ensure equipment...
...Hiawassee Road and OId Winter Garden Road in the Oak Hill Village Center. We are seeking a friendly, organized, and dedicated Licensed Massage Therapist to join our growing healthcare team. Overview: Immediate Opening. Part-time OR Full-Time Position for a...
...client in Denver, CO . This is a full-time, on-site position requiring hands-on experience in wireless Wi-Fi testing and a strong grasp of IT-quality processes within the Software Development Life Cycle (SDLC). If you are a QA professional who thrives in fast-paced...
...to deliver your best work so you can evolve, grow and succeed - today and into tomorrow. Jacobs has an exciting opportunity for a Railroad Permitting Expert to work for one of our large clients. In this role, you will work directly with the client to enhance their railroad...