Job Description

Job Title: Regional Manager

Company: Wildfire Beverage Company

Location: San Diego, California

Reports To: National Sales Director

About Wildfire Beverage Company:

At Wildfire Beverage Company, we are passionate about crafting exceptional spirits that ignite the senses and bring people together. Our portfolio includes premium liquors and innovative new products, carefully curated for the modern consumer. With a commitment to quality, sustainability, and creativity, Wildfire is rapidly expanding its presence in the U.S. market. We are seeking an experienced and dynamic Regional Manager to join our growing team and lead our expansion efforts in San Diego and surrounding regions.

Position Overview:

The Regional Manager will be responsible for overseeing and driving sales, distribution, and brand visibility within the assigned region. This individual will play a key role in building relationships with distributors, retailers, bars, and restaurants, ensuring the successful execution of regional marketing initiatives, and achieving revenue and growth targets. The ideal candidate will be a strategic thinker with a proven track record in the beverage industry, excellent leadership skills, and a deep understanding of the spirits market.

Key Responsibilities:

• Sales & Distribution Management:
• Develop and execute a regional sales strategy to increase brand presence and sales within San Diego and surrounding markets.
• Cultivate and maintain strong relationships with key distributors, wholesalers, retailers, and on-premise accounts (bars, restaurants, etc.).
• Monitor sales performance, track KPIs, and adjust strategies to achieve regional goals.
• Coordinate with logistics teams to ensure proper inventory management and distribution coverage.
• Market Expansion & Brand Growth:
• Identify new business opportunities, including new accounts, regions, and untapped market segments.
• Lead the execution of Wildfire's marketing initiatives and promotions to increase brand awareness and consumer engagement.
• Work closely with the national marketing team to ensure alignment between regional strategies and national branding efforts.
• Organize and participate in trade shows, events, and tastings to showcase Wildfire products and engage with potential customers.

• Market Intelligence & Reporting:
• Stay informed about industry trends, competitor activities, and local market dynamics.
• Analyze sales data and generate reports to evaluate performance, identify opportunities, and make data-driven decisions.
• Provide regular updates to senior management on regional performance, challenges, and progress toward goals.
• Customer Relationship Management:
• Build and maintain strong, long-term relationships with key account holders and decision-makers.
• Ensure customer satisfaction by responding promptly to inquiries, addressing issues, and providing exceptional service.

Qualifications:

• Experience:
• 5+ years of experience in sales or regional management within the beverage, alcohol, or FMCG industry.
• Proven track record in driving sales growth, managing distributor relationships, and executing regional marketing campaigns.
• Experience managing and leading a sales team, with a strong focus on team development and performance management.
• Knowledge of the spirits industry and trends in the Florida market is highly preferred.
• Skills:
• Strong leadership, communication, and interpersonal skills.
• Exceptional negotiation and relationship-building abilities.
• Analytical mindset with the ability to interpret sales data and generate actionable insights.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Education:
• Bachelor’s degree in Business, Marketing, or a related field (preferred).
• Other Requirements:
• Ability to travel within the region (some overnight travel may be required).
• Must possess a valid driver’s license.
• Passion for the spirits industry and knowledge of Wildfire’s product portfolio is a plus.

Why Wildfire Beverage Company?

• Competitive salary with performance-based incentives and bonuses.
• Paid time off and holiday leave.
• Health Insurance
• 401K
• Professional growth opportunities within a fast-growing company.
• A vibrant, dynamic, and creative work environment where your contributions are valued.

If you’re ready to join a dynamic and expanding company, and you're passionate about the beverage industry, we want to hear from you. Apply now to ignite your career with Wildfire Beverage Company!

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