Job Description

About Dorai

Dorai Home is a growing direct-to-consumer brand that designs thoughtful products for the kitchen, bathroom, and pets, helping to make life a little tidier. Our stylish, functional home solutions are made from a sustainable material filled with millions of pores that rapidly absorb and evaporate moisture. We're passionate about creating beautifully practical products people use every day.

As a startup, we thrive on change. We move quickly, adapt often, and are driven by curiosity and purpose. We're looking for someone who thrives in a fast-moving, collaborative environment and who enjoys the variety and ownership that come with being part of a small, passionate team. We respect each other, value diverse perspectives, and look for hires who contribute to our inclusive, positive, and motivated culture.

The Role

Dorai Home is seeking a creative and detail-oriented Social Media Manager & Marketing Coordinator to lead our social and influencer marketing efforts. Reporting to the Senior Director of Marketing, you’ll be responsible for developing and executing content strategies that engage our community, grow brand awareness, and reflect Dorai’s aesthetic across all platforms.

This role requires a balance of creative thinking, content production, and analytical insight. You’ll manage daily social media activities, support broader marketing campaigns, and play a key role in planning quarterly photoshoots and monthly content creation. A strong eye for design and the ability to film and edit compelling video content using your phone or camera is essential.

We’re looking for someone who thrives in a fast-paced startup environment, adapts quickly, and brings a positive, proactive attitude to a wide variety of projects.

This is a hybrid role located in Salt Lake City, UT with 2-3 days/week at the office and the others remote. Travel to filming locations multiple times a week may occur based on filming needs

Responsibilities

Social Media

• Own day-to-day social content creation and publishing across Instagram, TikTok, Facebook, Pinterest, and YouTube
• Develop and execute a strategic social media calendar tailored to each platform
• Film and edit engaging short-form videos for TikTok, Reels, and YouTube Shorts using mobile or camera tools
• Actively engage with Dorai’s community across platforms
• Monitor trends and performance; produce monthly recaps highlighting wins, insights, and opportunities
• Maintain and grow Dorai’s influencer network; manage communication and content collection
• Secure usage rights and repurpose influencer content across marketing channels
• Pitch and execute co-branded campaigns and giveaways with aligned partners
• Keep influencer records and contracts organized and up-to-date

Marketing Support

• Assist in creating UGC-style ads and editing short videos for paid campaigns
• Collaborate with designers to ensure all visual content aligns with Dorai’s modern aesthetic
• Help maintain and update the marketing calendar
• Support with photoshoot preparations and on-site coordination

Qualifications

• 5+ years of experience in social media, content, or influencer marketing
• A portfolio that showcases your strongest social media work
• Strong visual sensibility and ability to capture and edit content that aligns with a design-forward brand
• Deep knowledge of platform best practices, social trends, and audience engagement
• Proven ability to collaborate on art direction and work closely with designers
• Experience with influencer and creator management
• Skilled in community management, content writing, and visual storytelling
• Organized self-starter with the ability to manage multiple projects independently

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